For a high-end home and lifestyle brand founded by a celebrated artist, the challenge wasn’t product - it was presentation. The collection was beautiful, but the online experience made it difficult for buyers to navigate, understand, and purchase with confidence.

Ornamentum led a complete merchandising and site restructuring to align storytelling with commerce: refining product hierarchies, naming conventions, and copy; directing new photography that highlighted material texture; and rethinking navigation to reflect how buyers actually shop. The goal was to make the brand not just visually striking, but conversion-ready.

Within weeks of relaunch, performance metrics told the story:

• Conversion rate more than doubled

• Average order value increased by over 20%

• Monthly revenue climbed by nearly 60%

The transformation proved that when a brand’s presentation and product strategy are aligned, results follow - turning creative vision into commercial momentum.